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Thursday Apr 5, 2012 #
Note
I saw the following note on TriRudy.com in Ottawa.
Description on US Triathlon community. Some interesting stats
Good morning everyone! I could not pass on this one!!!
This is a quick response for Paul Turner’s comment about the triathlete lifestyle expenses. The Tribe Group published a very interesting study about triathlon demographics called « The Mind of the Triathlete »
Below is the summary of Tribe Group findings as presented in the triathlon USA website under demographics. If you are interested in reading the full report, you can visit www.triathlonusa.org. If not, I just inserted below the key findinds.
One number that striked me : 50% of the expenses are made on the bike and bike equipment
Enjoy the reading…….
Key Findings
The study grouped participants into seven distinct segments according to similarities in their demographics, psychographics and involvement in the sport. On average, triathletes are from high socio-economic backgrounds with median incomes of $126,000, however, their motivators and mindset are different, creating a significant opportunity for the triathlon community to serve them better and in more targeted ways. Unlike many consumers, they are spending cautiously but on average intend to spend as much in 2009 as they did in 2008. In fact, 45 percent would rather spend discretionary income on triathlon with three of seven segments exceeding 65 percent and one nearly 80 percent.
General Participation
Older athletes do more races 95% participate for the personal challenge
87% participate to stay in shape On average, they participated in 4.2 triathlons during the previous 12 months
86% plan to do longer races in the future Sprint triathlon remains the most popular, with those events attracting participation of more than three quarters of respondents
What Distances?
78% participate in Sprint (approx. 500 meter swim, 12 mile bike, 5k run)
58% participate in Olympic (1.5k swim, 40k bike, 10k run)
39% participate in Half Ironman (1.2 mile swim, 56 mile bike, 13.1 mile run) 17% participate in Ironman (2.4 mile swim, 112 mile bike, 26.2 mile run)
15% participate in Short duathlon (approx. 5k run, 30k bike, 5k run)
4% participate in Long duathlon (approx. 10k run, 70k bike, 10k run)
What Other Type of Events? 69% participate in 10K 64% participate in 5K 54% participate in marathon 31% participate in off-road triathlon 16% participate in winter triathlon
Age and Gender Average age: 38
59.6% Male
39.5% Female
7% are Under 25 12.8% are 25-29 15.7% are 30-34 19.9% are 35-39 17.3% are 40-44 12.1% are 45-49 7.5% are 50-54 3.5% are 55-59 1.6% are 60-64 0.6% are 65-69 0.3% are 70+
Relationships 63% are married 11% are in committed relationship 21% are single 5% are widowed, divorced or separated 44% have children living at home
Occupation
49% report white-collar jobs
19% report professional jobs such as doctor, lawyer or accountant
12% are students or education workers
12% are blue or gray collar workers
6% are government or military
Income Average income: $126,000
12.9% have incomes under $50K
14.5% have incomes $50-74,999
16% have incomes $75-$99,999
23.4% have incomes $100-$149,999
12.1% have incomes $150-$199,999
8.4% have incomes $200-$299,999
5.5% have incomes over $300K
Spending (discretionary income)
50% of dollars spent on bikes and bike equipment
17% of dollars spent on race entry fees
8% of dollars on fitness clothing
11% of dollars on athletic shoes
$2,274 spent on bikes in past 12 months $564 spent on race fees in past 12 months $524 spent on bike equipment $370 spent on training, running and athletic footwear $277 spent on nutritional supplements
Race and Ethnicity 88.2% are Caucasian/White 3.2% are Hispanic 2.1% are Asian 1.5% are Multi-racial 0.5% are African-American 1.1% are other
Description on US Triathlon community. Some interesting stats
Good morning everyone! I could not pass on this one!!!
This is a quick response for Paul Turner’s comment about the triathlete lifestyle expenses. The Tribe Group published a very interesting study about triathlon demographics called « The Mind of the Triathlete »
Below is the summary of Tribe Group findings as presented in the triathlon USA website under demographics. If you are interested in reading the full report, you can visit www.triathlonusa.org. If not, I just inserted below the key findinds.
One number that striked me : 50% of the expenses are made on the bike and bike equipment
Enjoy the reading…….
Key Findings
The study grouped participants into seven distinct segments according to similarities in their demographics, psychographics and involvement in the sport. On average, triathletes are from high socio-economic backgrounds with median incomes of $126,000, however, their motivators and mindset are different, creating a significant opportunity for the triathlon community to serve them better and in more targeted ways. Unlike many consumers, they are spending cautiously but on average intend to spend as much in 2009 as they did in 2008. In fact, 45 percent would rather spend discretionary income on triathlon with three of seven segments exceeding 65 percent and one nearly 80 percent.
General Participation
Older athletes do more races 95% participate for the personal challenge
87% participate to stay in shape On average, they participated in 4.2 triathlons during the previous 12 months
86% plan to do longer races in the future Sprint triathlon remains the most popular, with those events attracting participation of more than three quarters of respondents
What Distances?
78% participate in Sprint (approx. 500 meter swim, 12 mile bike, 5k run)
58% participate in Olympic (1.5k swim, 40k bike, 10k run)
39% participate in Half Ironman (1.2 mile swim, 56 mile bike, 13.1 mile run) 17% participate in Ironman (2.4 mile swim, 112 mile bike, 26.2 mile run)
15% participate in Short duathlon (approx. 5k run, 30k bike, 5k run)
4% participate in Long duathlon (approx. 10k run, 70k bike, 10k run)
What Other Type of Events? 69% participate in 10K 64% participate in 5K 54% participate in marathon 31% participate in off-road triathlon 16% participate in winter triathlon
Age and Gender Average age: 38
59.6% Male
39.5% Female
7% are Under 25 12.8% are 25-29 15.7% are 30-34 19.9% are 35-39 17.3% are 40-44 12.1% are 45-49 7.5% are 50-54 3.5% are 55-59 1.6% are 60-64 0.6% are 65-69 0.3% are 70+
Relationships 63% are married 11% are in committed relationship 21% are single 5% are widowed, divorced or separated 44% have children living at home
Occupation
49% report white-collar jobs
19% report professional jobs such as doctor, lawyer or accountant
12% are students or education workers
12% are blue or gray collar workers
6% are government or military
Income Average income: $126,000
12.9% have incomes under $50K
14.5% have incomes $50-74,999
16% have incomes $75-$99,999
23.4% have incomes $100-$149,999
12.1% have incomes $150-$199,999
8.4% have incomes $200-$299,999
5.5% have incomes over $300K
Spending (discretionary income)
50% of dollars spent on bikes and bike equipment
17% of dollars spent on race entry fees
8% of dollars on fitness clothing
11% of dollars on athletic shoes
$2,274 spent on bikes in past 12 months $564 spent on race fees in past 12 months $524 spent on bike equipment $370 spent on training, running and athletic footwear $277 spent on nutritional supplements
Race and Ethnicity 88.2% are Caucasian/White 3.2% are Hispanic 2.1% are Asian 1.5% are Multi-racial 0.5% are African-American 1.1% are other