Discussion: Pessimistic
in: PG; PG > 2011-09-28
Sep 29, 2011 6:02 AM
#
d for both I think. I remember seeing these numbers go by, but after 30 mins of searching I'm unable to find the references.
Sep 29, 2011 3:41 PM
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1) This seems like it would be a really, really easy number to calculate, so it's not E. I renewed online this summer, easy peasy, so I'm going with D.
2) I know OKansas is taking the local starts seriously, so they are probably way up in 2011. However, they wouldn't be in the top 16, so their numbers aren't applicable yet. CascadeOC is probably flat, +/- 5%. That said, I don't think we're reporting quarterly, but I'm not the one submitting data. My hunch is E.
2) I know OKansas is taking the local starts seriously, so they are probably way up in 2011. However, they wouldn't be in the top 16, so their numbers aren't applicable yet. CascadeOC is probably flat, +/- 5%. That said, I don't think we're reporting quarterly, but I'm not the one submitting data. My hunch is E.
Sep 29, 2011 6:22 PM
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Follow-up: CascadeOC was down 4.5% from Q1 2010 to Q1 2011 (1234 to 1178), and down 3.2% from Q2 2010 to Q2 2011 (308 to 298).
This is for local meets only, so it doesn't account for the A-Meet in Q2 2010. It also doesn't account for Street Scrambles, which are co-produced by the club, and co-produced by an outside business.
This is for local meets only, so it doesn't account for the A-Meet in Q2 2010. It also doesn't account for Street Scrambles, which are co-produced by the club, and co-produced by an outside business.
Sep 29, 2011 6:35 PM
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From Glen via Vlad (pulled off clubnet I think).
I also thought I read these numbers in ONA, but a glance through the most recent 2 issues last night didn't turn it up, and I can't find it on the OUSA website despite a hasty-search through the BOD and AGM docs and News items. Also looked through Glen's training log reports going back 3 or 4 months and AP threads with OUSA in the title. I'm pretty sure Robin mentioned the online renewals stat, but I can't remember where I saw that. It was a very large percentage. Maybe I heard it said out loud at the July BOD meeting, but there is no mention of it in the minutes.
I also thought I read these numbers in ONA, but a glance through the most recent 2 issues last night didn't turn it up, and I can't find it on the OUSA website despite a hasty-search through the BOD and AGM docs and News items. Also looked through Glen's training log reports going back 3 or 4 months and AP threads with OUSA in the title. I'm pretty sure Robin mentioned the online renewals stat, but I can't remember where I saw that. It was a very large percentage. Maybe I heard it said out loud at the July BOD meeting, but there is no mention of it in the minutes.
Sep 29, 2011 7:11 PM
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PG:
Eddie, sorry to give you so much work....
The answers are (d) and, apologies for being a little devious on the second one, +22%, i.e. better than any of the options listed.
The reason I raise the subject is that it seems to me that there are a number of things going on dealing with the strategic plan in general, or starts and membership in particular, and yet there seems to be so little communication about any of it.
For example, the fact that 75% of people renewing are doing it online seems excellent. And I would have thought that our ED, in his weekly reports, would be broadcasting this quite regularly, and maybe giving a push to see if we can get it to 90% or 100%. And also thinking more proactively about what other stuff we can get online, and how soon we can do it, and communicating about that too.
Or even just talking about this because it is good news and it should be shared.
But I don't hear a thing. And it baffles me.
And the second question, up 22%, awesome. Perhaps that was reported at the Board meeting at the Convention? I'm not sure. Perhaps there will be an update at the Board meeting at the SML Champs? It certainly seems like good news. So why is there not any communication of it to the general membership. Along with which clubs are doing the best, and maybe why. And maybe regular reminders about the club competition I saw announced in the recent ONA.
But again, I don't hear a thing. And I'm baffled. I think there are good things going on. Why don't we hear about them?
Meanwhile Boardnet is dead (are Board members afraid to post on it?). Clubnet is mostly dead. And for people like Eddie and me and I'm sure others who are interested in it, what do you think the chances are that there will be any info about the 2012 budget prior to the Board meeting in 3 weeks, when they plan to decide on it?
I just don't get it....
The answers are (d) and, apologies for being a little devious on the second one, +22%, i.e. better than any of the options listed.
The reason I raise the subject is that it seems to me that there are a number of things going on dealing with the strategic plan in general, or starts and membership in particular, and yet there seems to be so little communication about any of it.
For example, the fact that 75% of people renewing are doing it online seems excellent. And I would have thought that our ED, in his weekly reports, would be broadcasting this quite regularly, and maybe giving a push to see if we can get it to 90% or 100%. And also thinking more proactively about what other stuff we can get online, and how soon we can do it, and communicating about that too.
Or even just talking about this because it is good news and it should be shared.
But I don't hear a thing. And it baffles me.
And the second question, up 22%, awesome. Perhaps that was reported at the Board meeting at the Convention? I'm not sure. Perhaps there will be an update at the Board meeting at the SML Champs? It certainly seems like good news. So why is there not any communication of it to the general membership. Along with which clubs are doing the best, and maybe why. And maybe regular reminders about the club competition I saw announced in the recent ONA.
But again, I don't hear a thing. And I'm baffled. I think there are good things going on. Why don't we hear about them?
Meanwhile Boardnet is dead (are Board members afraid to post on it?). Clubnet is mostly dead. And for people like Eddie and me and I'm sure others who are interested in it, what do you think the chances are that there will be any info about the 2012 budget prior to the Board meeting in 3 weeks, when they plan to decide on it?
I just don't get it....
Sep 29, 2011 7:22 PM
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Wow, up 22%! I'd be curious to hear how this breaks down. More events with the same number of people starting? Or the same number of events with more people starting?
Sep 29, 2011 7:30 PM
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I was a bit surprised by the up +22% number too, but given the variations in club's spring/summer/fall schedules I am inclined to put more emphasis on the annual numbers rather than the 6mo numbers in this case. Same for A-meets. Could have been a warm, sunny spring for example, or just happen to have a few extra meets.
Sep 29, 2011 7:39 PM
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PG:
Yup, could have been this, could have been that, who knows why the number is up. But then the response should be to ask some questions and find out. And then react accordingly.
And if you're trying out new programs to increase starts, then you need to be getting data more than once a year. And you need to be sharing any conclusions more than once a year. And in any case, doing a bit of cheerleading to give more visibility to the efforts.
That's assuming you're actually trying to do things to try to hit the numbers in the plan. Which I think we agree is what should be happening....
And if you're trying out new programs to increase starts, then you need to be getting data more than once a year. And you need to be sharing any conclusions more than once a year. And in any case, doing a bit of cheerleading to give more visibility to the efforts.
That's assuming you're actually trying to do things to try to hit the numbers in the plan. Which I think we agree is what should be happening....
Sep 29, 2011 8:32 PM
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Exactly. It was great to see the 6mo numbers, no matter how you choose to interpret them. At least they were counted, and an increase is encouraging. However, it took me at least 30 mins to dig up Vlad's post in a now obscure AP thread, when it probably should be on a "Strategic Plan" status page with its own special link where the BOD and documents archives are on the home page. That's at a minimum.
The same is true of the monthly budget reports, which are extremely useful. I may be the only one that reads them though. But you always have to consider them in the context of this being an annual budget with expenditures and income coming in uneven clumps.
I'm really disappointed with the lack of detail in the BOD meeting minutes. I know that complaining about this will get me noting but a pen and paper shoved into my hands and a "well then, YOU write them!" This is the main reason I try to listen in on the BOD meetings, because there's a lot more useful info discussed at those meetings than the minutes would imply, and sometimes I'd like to refer to what was said (or promised) but there's no official record.
I also think Glen's semi-weekly reports should be elevated from his AP training log and occasional clubnet mailings to a "Director's Corner" featured location on the OUSA website, and there should be a whole lot more "meat" in them.
Three weeks from now is Oct 15, which marks the 2.5 year anniversary for the ED. All indications point to 6 months left. I wonder what will happen?
The same is true of the monthly budget reports, which are extremely useful. I may be the only one that reads them though. But you always have to consider them in the context of this being an annual budget with expenditures and income coming in uneven clumps.
I'm really disappointed with the lack of detail in the BOD meeting minutes. I know that complaining about this will get me noting but a pen and paper shoved into my hands and a "well then, YOU write them!" This is the main reason I try to listen in on the BOD meetings, because there's a lot more useful info discussed at those meetings than the minutes would imply, and sometimes I'd like to refer to what was said (or promised) but there's no official record.
I also think Glen's semi-weekly reports should be elevated from his AP training log and occasional clubnet mailings to a "Director's Corner" featured location on the OUSA website, and there should be a whole lot more "meat" in them.
Three weeks from now is Oct 15, which marks the 2.5 year anniversary for the ED. All indications point to 6 months left. I wonder what will happen?
Sep 29, 2011 9:56 PM
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It is the end of the world as we know it (And I Feel Fine).
And then you break up.
And then you break up.
Sep 30, 2011 9:47 AM
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It's very difficult to ascertain how much of an influence OUSA is having (or can have) on something like local starts. I am running the NEOC events schedule, and I haven't received so much as an e-mail from OUSA encouraging the club to have more events or increase starts. I don't know that any board members have received such communication either, with the possible exception of Joanne Sankus, who was on the OUSA Board. If I polled attendees at NEOC local meets, I imagine most of them have no knowledge of the OUSA initiative, if they have any knowledge of OUSA at all.
I confess I'm too busy with local club activity and training to pay attention to the national programs. I know that they are offering discounts for first time A-meet attendees. The OUSA website is very nice, and seems to have had some upgrades.
How much can OUSA influence its policy objectives? How can they increase starts? Marketing is a solution, and I seem to recall some data passed on to the club about assistance from OUSA marketing major events. Perhaps advertisements or even videos like O.mov could be made and distributed? I know I'm preaching to the guys most diligent in holding OUSA accountable, but has effort been made to measure the signal of OUSA's effort, and determine whether satisfying any strategic plan goals is purely coincidental?
I confess I'm too busy with local club activity and training to pay attention to the national programs. I know that they are offering discounts for first time A-meet attendees. The OUSA website is very nice, and seems to have had some upgrades.
How much can OUSA influence its policy objectives? How can they increase starts? Marketing is a solution, and I seem to recall some data passed on to the club about assistance from OUSA marketing major events. Perhaps advertisements or even videos like O.mov could be made and distributed? I know I'm preaching to the guys most diligent in holding OUSA accountable, but has effort been made to measure the signal of OUSA's effort, and determine whether satisfying any strategic plan goals is purely coincidental?
Sep 30, 2011 3:11 PM
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I have generally renewed OUSA membership when I get reminded, and I don't think I knew online was an option. How does one find these things out?
Oct 1, 2011 2:32 AM
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The start of the most recent episode of the office reminded me of OUSA.
Oct 1, 2011 5:38 PM
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As Eddie says (and I agree): I was a bit surprised by the up +22% number too, but given the variations in club's spring/summer/fall schedules I am inclined to put more emphasis on the annual numbers rather than the 6mo numbers in this case. Same for A-meets. Could have been a warm, sunny spring for example, or just happen to have a few extra meets.
So I think folks are generally hesitant to crow over early numbers. And then there is the possibility that some will still believe that satisfying any strategic plan goals is purely coincidental.
Regarding trying to influence starts and memberships...
Well, there was this:
From: gjs@orienteeringusa.org
Date: May 24, 2011 11:11:20 AM EDT
To: usof-bod@yahoogroups.com, usofclubnet@yahoogroups.com
Subject: [USOFclubnet] Executive Director's Report/ Week of May 23/ Starts and Membership Plan/ Part 1 for 3
To the Board, Club Leadership, Volunteers and those who lurk
As the result of efforts of many individuals, the following tactics have
been developed and approved to move forward. Here is Part 1 of this
plan. Parts 2 and 3 will be released over the next few days.
It is our plan to have all these programs up and running in the next
week.
OFFER HALF PRICED STARTS TO NEW ADULTS AT A MEETS (Schorr)
Target surrounding clubs to get members to try an A meet.
FORWARD A-MEET CALENDAR LINK TO CLUBS AND MONITOR PROGRESS (Tryson)
Make A-meets more visible to orienteers that frequent club sites.
A MEET CONSULTANT HOT LINE (Goodwin)
Establish help desk for A meet directors, or clubs considering hosting
an A-meet. Peter Goodwin will act as an ombudsman and direct your
questions to the proper person.
CLUB STARTS COMPETITION (Schorr)
Establishment of a club starts competition for 2011. Separate
classifications for large and small clubs.
MEMBERSHIP RENEWAL LETTER AND EMAIL (R.Shannonhouse)
Add a reminder email to the current postcard system. Call attention to
the new on-line renewal system.
LAPSED MEMBER REMINDER (Fluegel)
Reminder to those whose memberships have lapsed. It is our hope is that
a member is just late in renewing. Will also forward a brief survey to
determine why a member is leaving so we can address these short comings
in the future.
MEMBERSHIP DRIVE CONTEST (Schorr, R. Shannonhouse)
Establishment of a contest to drive OUSA membership among charter clubs.
Note: Should you have questions about the above, don't hesitate to post
to this site. Also note that more programs are rolling out in the next
week. These are being staged by due dates.
Have a good day.
Sincerely,
Glen
and this...
From: gjs@orienteeringusa.org
Date: May 27, 2011 4:10:18 PM EDT
To: usof-bod@yahoogroups.com, usofclubnet@yahoogroups.com
Subject: [USOFclubnet] Executive Director's Report/ May 27th/ Starts & Membership Plan/ Part 2 of 3
To the Board, et. al.
This is a continuation of last Tuesday's email
It is our plan to have the following programs up and running by July
ADD ONE MORE A MEET TO THE 2011 CALENDAR (Goodwin)
Work with current multi day meets and look to change to A-meet status
A-MEET PROMOTION PACKAGE (Schorr)
Work with A-meet directors to supplement current marketing efforts
LOCAL MEETS ON THIRD PARTY CALENDARS (Lennon, Schorr)
Work to let local meet information on local race and event calendars, to
promote orienteering to runners who don't orienteer.
GET LOST!! OUSA PILOT PROGRAM (Schorr, Gusiatnikov)
Host a local street series as a pilot program. Pending securing a retail
partner.
PUBLIC RELATIONS AND BLOG PROGRAM (Schorr)
Establish public relations program, and blog program promoting the
sport, using local meets as points of entry.
PROSPECT DATABASE FOR EVENT DIRECTORS (Lennon, Schorr)
Establishment of an opt in program. Tie in electronic newsletter
CROSS MEMBERSHIP RECRUITMENT WITH CLUBS (Lennon)
Work with clubs to cross promote on line memberships
CLUB PROMOTIONAL MATERIALS (Schorr)
Development of second generation of "Discover Orienteering..." materials
for club use
ORIENTEERING NORTH AMERICA MAGAZINE REDESIGN (Fluegel, Schorr)
Update look and feel of ONA
JOIN OUSA LINKS/ ADS TO CLUB WEBSITES (Lennon, Schorr, Tryson)
Make sure all OUSA logos and links are current and up to date.
That is all from here. Any questions please post to the thread.
Have a good Memorial Day weekend.
Sincerely,
Glen
and this...
From: gjs@orienteeringusa.org
Date: June 2, 2011 7:44:32 PM EDT
To: usof-bod@yahoogroups.com, usofclubnet@yahoogroups.com
Subject: [USOFclubnet] Executive Directors Report/ June 2nd/ Starts & Membership Plan/ Part 3 of 3
To the Board, et. al.
Here is the final installment of the starts and membership plan. It is
our goal to have these longer ranging programs completed in the months
noted.
ESTABLISH AN A-MEET TRAVEL AGENT FOR EVENT DIRECTORS TO USE IF THEY WISH
(SCHORR - SEPTEMBER)
Provide this resource to allow event directors to worry about the
technical portion of the events.
2012-2013 NATIONAL A MEET CALENDAR (GOODWIN/DADY/MEEHAN - OCTOBER)
Work proactively with the clubs to create a national calendar, taking
into account potential rotation of A-meets between regional clubs.
INVESTIGATE FAMILY RATE FOR A-MEETS (SCHORR, GOODWIN - JANUARY)
Look at economic growth and impact for family rates for A-meets
TEAM RESULTS PROGRAMS/ INTERSCHOLASTICS AND INTERCOLLEGIATES (DURAND -
JANUARY)
Work with Rules Committee to review this section of the rules
NEW PRODUCT DEVELOPMENT GROUP (FORGRAVE, GUSIATNIKOV, BONE, OTHERS -
JANUARY)
Look at new product/ events to offer to non orienteers getting them into
orienteering.
ON LINE EVENT REGISTRATION (WEB COMMITTEE - AUGUST)
Launch new event registration software.
OUSA RECRUITMENT A MEET KIT (SCHORR - AUGUST)
Determine plan and materials to attract new members to OUSA
ORIENTEERING NORTH AMERICA ELECTRONIC ISSUE (FLUEGEL - SEPTEMBER)
Launch one electronic version of ONA focusing on clubs and teams. Use
as a marketing tool.
EXPLORE NEW OUSA/CLUB INCOME AGREEMENT (EXECUTIVE COMMITTEE, SCHORR,
CLUB LEADERSHIP - JANUARY)
Investigate ways to move relationship forward while reaching goals.
If you have any questions or thoughts, please respond to the thread.
Sincerely,
Glen
Glen Schorr
and this...
From: gjs@orienteeringusa.org
Date: June 3, 2011 1:27:38 PM EDT
To: usof-bod@yahoogroups.com, usofclubnet@yahoogroups.com
Cc: Jim Wolfe, Mary
Subject: [USOFclubnet] Discover Orienteering. Discover 50% Off Your First A-meet [1 Attachment]
[Attachment(s) from gjs@orienteeringusa.org included below]
All,
PLEASE FORWARD THIS TO YOUR FRIENDS AND CLUB MEMBERS THAT HAVE NEVER
PARTICIPATED IN AN A-MEET.
As it says on the flyer, "You've tried orienteering and liked it. Maybe
you've run a couple of local meets. Now is your chance to step-it-up
and participate in an A-meet.
"To sweeten the deal Orienteering USA will take 50% off of your entry
fee. The offer is valid only if it is your first A-meet."
All you have to do is:
1) Visit www.wpoc.org and register for the meet.
2) Print the coupon attached to this memo, bring it to the event and
have Mary Frank sign it.
3) Mail it to me with proof of payment by September 1, 2011.
If you have any questions, don't hesitate to give me a call.
Have a great weekend and see you in Western Pennsylvania at the end of
the month.
Sincerely,
Glen
and this...
From: gjs@orienteeringusa.org
Date: July 27, 2011 10:10:49 AM EDT
To: usofclubnet@yahoogroups.com, usof-bod@yahoogroups.com
Subject: [USOFclubnet] Important Information/ Announcing Two OUSA Club Contests! [1 Attachment]
[Attachment(s) from gjs@orienteeringusa.org included below]
All,
PLEASE READ THIS INFORMATION AND FORWARD TO YOUR INDIVIDUAL CLUB
LEADERSHIP!!!
Orienteering USA is proud to announce the formation of two contests
designed to promote local meet participation and OUSA membership. Clubs
can win up to $500 per contest and there are equal opportunities for our
smaller clubs as well.
The income generated by these starts and membership will be invested
back in the sport of orienteering.
All of the information is on the attached flier. But if you have any
additional questions don't hesitate to call or email me, or see me at
next weeks convention in Rochester.
Good luck!
Sincerely,
Glen
and this:
From: gjs@orienteeringusa.org
Date: July 27, 2011 1:56:53 PM EDT
To: usofclubnet@yahoogroups.com
Cc: usof-bod@yahoogroups.com
Subject: RE: [USOFclubnet] Re: [usof-bod] Important Information/ Announcing Two OUSA Club Contests! [1 Attachment]
[Attachment(s) from gjs@orienteeringusa.org included below]
All,
Thanks for your comments in the last few hours (I have received a lot
privately). Glad that so many of you are excited! Here are answers to
questions that have come across my desk.
HOW ARE WE GOING TO MEASURE...We will measure by raw numbers. For
starts there will be two classes: clubs over and under 60 members.
DO I HAVE TO FILL OUT SPECAIL FORMS...Absolutely not. We will include
this as part of the rechartering info. Additional paperwork is not good
for the soul.
OUSA MEMBERS...New members only will be counted, not renewals or lapsed
members that come back.
HOW IS THIS FUNDED...This is being funded by the major gift we received
in the spring. The goals of that gift were to drive starts and OUSA
membership.
I MISSED THE ORIGINAL FLYER....Copy attached.
MY CLUB LEADERS NEED A COPY...I just club emails out. If your
leadership did not get one, have them send me an email with their
address.
Later
Glen
and this:
From: gjs@orienteeringusa.org
Date: July 30, 2011 7:36:19 AM EDT
To: usof-bod@yahoogroups.com, usofclubnet@yahoogroups.com
Subject: [USOFclubnet] Update to www.orienteeringusa.org/ Find Clubs and Events Near You!
All,
If you go on-line today you can find a the clubs and races nearest you
(or where you are heading on vacation). Just go to
www.orienteeringusa.org and click on "Come Try Orienteering". That will
then give you a variety of options to get to the clubs, their event
calendars and the permanent courses nearest to you.
Thanks to the Web Committee, and especially Pat Dunlavey, for this
important upgrade to the website.
If you are in New York today, run well. See you all tomorrow in
Rochester at the convention.
Sincerely,
Glen
There may be differing opinions on the efficacy of these efforts, or on the methods used to measure the same, but from what I can tell, there is an earnest effort being made.
If you agree with any of these initiatives, please feel free to help.
If you have better ideas, please share them. In doing so, it would be great if you could also consider the resources necessary to execute them and where these resources could be found.
I'm particularly interested in Non-starts Revenue - not the focus of this thread - and I know that at least some folks reading this know how to help. If this is you, please get in touch.
Thanks!
So I think folks are generally hesitant to crow over early numbers. And then there is the possibility that some will still believe that satisfying any strategic plan goals is purely coincidental.
Regarding trying to influence starts and memberships...
Well, there was this:
From: gjs@orienteeringusa.org
Date: May 24, 2011 11:11:20 AM EDT
To: usof-bod@yahoogroups.com, usofclubnet@yahoogroups.com
Subject: [USOFclubnet] Executive Director's Report/ Week of May 23/ Starts and Membership Plan/ Part 1 for 3
To the Board, Club Leadership, Volunteers and those who lurk
As the result of efforts of many individuals, the following tactics have
been developed and approved to move forward. Here is Part 1 of this
plan. Parts 2 and 3 will be released over the next few days.
It is our plan to have all these programs up and running in the next
week.
OFFER HALF PRICED STARTS TO NEW ADULTS AT A MEETS (Schorr)
Target surrounding clubs to get members to try an A meet.
FORWARD A-MEET CALENDAR LINK TO CLUBS AND MONITOR PROGRESS (Tryson)
Make A-meets more visible to orienteers that frequent club sites.
A MEET CONSULTANT HOT LINE (Goodwin)
Establish help desk for A meet directors, or clubs considering hosting
an A-meet. Peter Goodwin will act as an ombudsman and direct your
questions to the proper person.
CLUB STARTS COMPETITION (Schorr)
Establishment of a club starts competition for 2011. Separate
classifications for large and small clubs.
MEMBERSHIP RENEWAL LETTER AND EMAIL (R.Shannonhouse)
Add a reminder email to the current postcard system. Call attention to
the new on-line renewal system.
LAPSED MEMBER REMINDER (Fluegel)
Reminder to those whose memberships have lapsed. It is our hope is that
a member is just late in renewing. Will also forward a brief survey to
determine why a member is leaving so we can address these short comings
in the future.
MEMBERSHIP DRIVE CONTEST (Schorr, R. Shannonhouse)
Establishment of a contest to drive OUSA membership among charter clubs.
Note: Should you have questions about the above, don't hesitate to post
to this site. Also note that more programs are rolling out in the next
week. These are being staged by due dates.
Have a good day.
Sincerely,
Glen
and this...
From: gjs@orienteeringusa.org
Date: May 27, 2011 4:10:18 PM EDT
To: usof-bod@yahoogroups.com, usofclubnet@yahoogroups.com
Subject: [USOFclubnet] Executive Director's Report/ May 27th/ Starts & Membership Plan/ Part 2 of 3
To the Board, et. al.
This is a continuation of last Tuesday's email
It is our plan to have the following programs up and running by July
ADD ONE MORE A MEET TO THE 2011 CALENDAR (Goodwin)
Work with current multi day meets and look to change to A-meet status
A-MEET PROMOTION PACKAGE (Schorr)
Work with A-meet directors to supplement current marketing efforts
LOCAL MEETS ON THIRD PARTY CALENDARS (Lennon, Schorr)
Work to let local meet information on local race and event calendars, to
promote orienteering to runners who don't orienteer.
GET LOST!! OUSA PILOT PROGRAM (Schorr, Gusiatnikov)
Host a local street series as a pilot program. Pending securing a retail
partner.
PUBLIC RELATIONS AND BLOG PROGRAM (Schorr)
Establish public relations program, and blog program promoting the
sport, using local meets as points of entry.
PROSPECT DATABASE FOR EVENT DIRECTORS (Lennon, Schorr)
Establishment of an opt in program. Tie in electronic newsletter
CROSS MEMBERSHIP RECRUITMENT WITH CLUBS (Lennon)
Work with clubs to cross promote on line memberships
CLUB PROMOTIONAL MATERIALS (Schorr)
Development of second generation of "Discover Orienteering..." materials
for club use
ORIENTEERING NORTH AMERICA MAGAZINE REDESIGN (Fluegel, Schorr)
Update look and feel of ONA
JOIN OUSA LINKS/ ADS TO CLUB WEBSITES (Lennon, Schorr, Tryson)
Make sure all OUSA logos and links are current and up to date.
That is all from here. Any questions please post to the thread.
Have a good Memorial Day weekend.
Sincerely,
Glen
and this...
From: gjs@orienteeringusa.org
Date: June 2, 2011 7:44:32 PM EDT
To: usof-bod@yahoogroups.com, usofclubnet@yahoogroups.com
Subject: [USOFclubnet] Executive Directors Report/ June 2nd/ Starts & Membership Plan/ Part 3 of 3
To the Board, et. al.
Here is the final installment of the starts and membership plan. It is
our goal to have these longer ranging programs completed in the months
noted.
ESTABLISH AN A-MEET TRAVEL AGENT FOR EVENT DIRECTORS TO USE IF THEY WISH
(SCHORR - SEPTEMBER)
Provide this resource to allow event directors to worry about the
technical portion of the events.
2012-2013 NATIONAL A MEET CALENDAR (GOODWIN/DADY/MEEHAN - OCTOBER)
Work proactively with the clubs to create a national calendar, taking
into account potential rotation of A-meets between regional clubs.
INVESTIGATE FAMILY RATE FOR A-MEETS (SCHORR, GOODWIN - JANUARY)
Look at economic growth and impact for family rates for A-meets
TEAM RESULTS PROGRAMS/ INTERSCHOLASTICS AND INTERCOLLEGIATES (DURAND -
JANUARY)
Work with Rules Committee to review this section of the rules
NEW PRODUCT DEVELOPMENT GROUP (FORGRAVE, GUSIATNIKOV, BONE, OTHERS -
JANUARY)
Look at new product/ events to offer to non orienteers getting them into
orienteering.
ON LINE EVENT REGISTRATION (WEB COMMITTEE - AUGUST)
Launch new event registration software.
OUSA RECRUITMENT A MEET KIT (SCHORR - AUGUST)
Determine plan and materials to attract new members to OUSA
ORIENTEERING NORTH AMERICA ELECTRONIC ISSUE (FLUEGEL - SEPTEMBER)
Launch one electronic version of ONA focusing on clubs and teams. Use
as a marketing tool.
EXPLORE NEW OUSA/CLUB INCOME AGREEMENT (EXECUTIVE COMMITTEE, SCHORR,
CLUB LEADERSHIP - JANUARY)
Investigate ways to move relationship forward while reaching goals.
If you have any questions or thoughts, please respond to the thread.
Sincerely,
Glen
Glen Schorr
and this...
From: gjs@orienteeringusa.org
Date: June 3, 2011 1:27:38 PM EDT
To: usof-bod@yahoogroups.com, usofclubnet@yahoogroups.com
Cc: Jim Wolfe
Subject: [USOFclubnet] Discover Orienteering. Discover 50% Off Your First A-meet [1 Attachment]
[Attachment(s) from gjs@orienteeringusa.org included below]
All,
PLEASE FORWARD THIS TO YOUR FRIENDS AND CLUB MEMBERS THAT HAVE NEVER
PARTICIPATED IN AN A-MEET.
As it says on the flyer, "You've tried orienteering and liked it. Maybe
you've run a couple of local meets. Now is your chance to step-it-up
and participate in an A-meet.
"To sweeten the deal Orienteering USA will take 50% off of your entry
fee. The offer is valid only if it is your first A-meet."
All you have to do is:
1) Visit www.wpoc.org and register for the meet.
2) Print the coupon attached to this memo, bring it to the event and
have Mary Frank sign it.
3) Mail it to me with proof of payment by September 1, 2011.
If you have any questions, don't hesitate to give me a call.
Have a great weekend and see you in Western Pennsylvania at the end of
the month.
Sincerely,
Glen
and this...
From: gjs@orienteeringusa.org
Date: July 27, 2011 10:10:49 AM EDT
To: usofclubnet@yahoogroups.com, usof-bod@yahoogroups.com
Subject: [USOFclubnet] Important Information/ Announcing Two OUSA Club Contests! [1 Attachment]
[Attachment(s) from gjs@orienteeringusa.org included below]
All,
PLEASE READ THIS INFORMATION AND FORWARD TO YOUR INDIVIDUAL CLUB
LEADERSHIP!!!
Orienteering USA is proud to announce the formation of two contests
designed to promote local meet participation and OUSA membership. Clubs
can win up to $500 per contest and there are equal opportunities for our
smaller clubs as well.
The income generated by these starts and membership will be invested
back in the sport of orienteering.
All of the information is on the attached flier. But if you have any
additional questions don't hesitate to call or email me, or see me at
next weeks convention in Rochester.
Good luck!
Sincerely,
Glen
and this:
From: gjs@orienteeringusa.org
Date: July 27, 2011 1:56:53 PM EDT
To: usofclubnet@yahoogroups.com
Cc: usof-bod@yahoogroups.com
Subject: RE: [USOFclubnet] Re: [usof-bod] Important Information/ Announcing Two OUSA Club Contests! [1 Attachment]
[Attachment(s) from gjs@orienteeringusa.org included below]
All,
Thanks for your comments in the last few hours (I have received a lot
privately). Glad that so many of you are excited! Here are answers to
questions that have come across my desk.
HOW ARE WE GOING TO MEASURE...We will measure by raw numbers. For
starts there will be two classes: clubs over and under 60 members.
DO I HAVE TO FILL OUT SPECAIL FORMS...Absolutely not. We will include
this as part of the rechartering info. Additional paperwork is not good
for the soul.
OUSA MEMBERS...New members only will be counted, not renewals or lapsed
members that come back.
HOW IS THIS FUNDED...This is being funded by the major gift we received
in the spring. The goals of that gift were to drive starts and OUSA
membership.
I MISSED THE ORIGINAL FLYER....Copy attached.
MY CLUB LEADERS NEED A COPY...I just club emails out. If your
leadership did not get one, have them send me an email with their
address.
Later
Glen
and this:
From: gjs@orienteeringusa.org
Date: July 30, 2011 7:36:19 AM EDT
To: usof-bod@yahoogroups.com, usofclubnet@yahoogroups.com
Subject: [USOFclubnet] Update to www.orienteeringusa.org/ Find Clubs and Events Near You!
All,
If you go on-line today you can find a the clubs and races nearest you
(or where you are heading on vacation). Just go to
www.orienteeringusa.org and click on "Come Try Orienteering". That will
then give you a variety of options to get to the clubs, their event
calendars and the permanent courses nearest to you.
Thanks to the Web Committee, and especially Pat Dunlavey, for this
important upgrade to the website.
If you are in New York today, run well. See you all tomorrow in
Rochester at the convention.
Sincerely,
Glen
There may be differing opinions on the efficacy of these efforts, or on the methods used to measure the same, but from what I can tell, there is an earnest effort being made.
If you agree with any of these initiatives, please feel free to help.
If you have better ideas, please share them. In doing so, it would be great if you could also consider the resources necessary to execute them and where these resources could be found.
I'm particularly interested in Non-starts Revenue - not the focus of this thread - and I know that at least some folks reading this know how to help. If this is you, please get in touch.
Thanks!
Oct 1, 2011 7:26 PM
#
PG:
There may be differing opinions on the efficacy of these efforts, or on the methods used to measure the same, but from what I can tell, there is an earnest effort being made.
If you agree with any of these initiatives, please feel free to help.
If you have better ideas, please share them. In doing so, it would be great if you could also consider the resources necessary to execute them and where these resources could be found.
Agreed, Charlie, there are a lot of initiatives. Some may bear fruit, others not. I'm all in favor of the effort.
But, as I was talking about here, there is a distinct lack of regular ongoing communication about what is happening, both at the federation level and at the club level. As if we have all been given our directions and then told to report back in a year and we'll see how we did. Maybe we'll have some successes. But I think we'd have a lot more successes, with very little extra effort, if there was lots of communication about all of these initiatives -- successes, failures, even some trash talking. Right now there's just about none.
Any ad campaign, or marketing plan, or whatever you want to call it, depends on repetition of the message. Tell the story again and again and again. Would a car company announce a new model, and then sit quietly for a year and then see how many it had sold? Glen's e-mails reported on lots of things going on, but he needs to keep hammering the message.
You're on the Board. Don't you think we could do a lot better in this regard?
If you agree with any of these initiatives, please feel free to help.
If you have better ideas, please share them. In doing so, it would be great if you could also consider the resources necessary to execute them and where these resources could be found.
Agreed, Charlie, there are a lot of initiatives. Some may bear fruit, others not. I'm all in favor of the effort.
But, as I was talking about here, there is a distinct lack of regular ongoing communication about what is happening, both at the federation level and at the club level. As if we have all been given our directions and then told to report back in a year and we'll see how we did. Maybe we'll have some successes. But I think we'd have a lot more successes, with very little extra effort, if there was lots of communication about all of these initiatives -- successes, failures, even some trash talking. Right now there's just about none.
Any ad campaign, or marketing plan, or whatever you want to call it, depends on repetition of the message. Tell the story again and again and again. Would a car company announce a new model, and then sit quietly for a year and then see how many it had sold? Glen's e-mails reported on lots of things going on, but he needs to keep hammering the message.
You're on the Board. Don't you think we could do a lot better in this regard?
Oct 2, 2011 12:25 AM
#
Yes, I'm on the Board, but I'm new. I've never met 7 of the other board members and I have never met Glen. By the way, all of these emails were on ClubNet and before I was on the board. I can see no discussion of any of these emails on ClubNet.
I am sure we can do a lot better at many things, but unsure as to what would have to be neglected as a result. My own impression is that many folks in the O community are operating at the limit of their bandwidth, whatever that may be. For Glen's part, he isn't exactly in control of setting his own priorities.
From my own experience, Glen has been extremely helpful with regard to my assigned task on the board. He has been very organized and efficient and is approaching things in a well-structured and logical way. If he is working with all the board members in their assigned tasks in a similar fashion, then he is a very busy man!
Regarding the message, I'm just not sure. I do know that at home we use a DVR and never watch live TV any more, with the express desire to never watch any TV commercials. On the other hand, when we are in the market for a car, we certainly want to be able to look up the info we need to help make a decision.
Thanks for your insights and suggestions.
I am sure we can do a lot better at many things, but unsure as to what would have to be neglected as a result. My own impression is that many folks in the O community are operating at the limit of their bandwidth, whatever that may be. For Glen's part, he isn't exactly in control of setting his own priorities.
From my own experience, Glen has been extremely helpful with regard to my assigned task on the board. He has been very organized and efficient and is approaching things in a well-structured and logical way. If he is working with all the board members in their assigned tasks in a similar fashion, then he is a very busy man!
Regarding the message, I'm just not sure. I do know that at home we use a DVR and never watch live TV any more, with the express desire to never watch any TV commercials. On the other hand, when we are in the market for a car, we certainly want to be able to look up the info we need to help make a decision.
Thanks for your insights and suggestions.
This discussion thread is closed.