Deep Water Running 1:40:00 [2]
Listened to some quirks and quarks, a BigPictureScience podcast and an episode of The Age of Persuasion dealing with great brands - the introduction was about how no one but physicists gave a damn about Gravitationally Completely Collapsed Objects until they underwent a brilliant rebranding, then the first brand was Einstein (Try to picture Edwin Hubble, William Roentgen or Jonas Salk. Now try Einstein). It got less scientific thereafter.